Private Label Program

Your Brand on Every Surface

From a stock style with your logo to a fully custom frame — build a complete eyewear line that carries your identity end to end.

Private label means the product is yours — your brand, your packaging, your retail story — while the manufacturing, quality control and supply chain stay with us. It is the model that lets boutiques, distributors and online sellers launch eyewear without owning a factory or hiring a design team.

Brand identity has to cover every surface the customer touches. That means the logo on the temple and lens, a branded case and pouch, a hang tag with your product story, and an outer carton that reads like your brand on the shelf. We coordinate all of it so the identity is consistent from the first glance to the unboxing.

You choose how deep to go:

  • Stock labeling — a production-proven style with your logo, the fastest way to a branded range.
  • Customized styles — existing designs adapted with your materials, colorways and finishes.
  • Full custom — original frames developed exclusively for your brand from scratch or from our library.

However deep you go, the commercial terms stay simple: 300 pieces per style per color to start, with typical production completed in about 4 weeks after sample approval. You own the finished product and the brand, and we keep the engineering, tooling and quality consistent across reorders.

Program Levels

Choose Your Depth

Stock Labeling

Apply your logo to a proven, ready-to-produce style — the fastest and lowest-cost route to a branded range.

Customized Styles

Adapt existing styles with your materials, colorways, lens tints and branding for a more distinctive line.

Full Custom

Develop original frames from your concept or our design library, tooled and produced exclusively for you.

Launch Under Your Name

Tell us your target market and identity — we'll propose a branded range within 24 hours.

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