New Arrivals & Trending

New arrivals are where a brand shows it is paying attention. SunDefeat refreshes its collection constantly, translating runway, social and street trends into production-ready sunglasses and frames. For wholesale buyers and distributors, this feed is a shortcut to the styles your customers will ask for next season, without the cost of trend research or slow development timelines, because every style is designed with manufacturability already solved.

Each new arrival is developed through our in-house ODM studio or reproduced from buyer samples through OEM. We test hinge durability, lens fit and finish before any style is listed, so trend is paired with the build quality your brand cannot afford to gamble on. Materials span TR90, acetate, metal, titanium and wood across the full lens option set, including polarized, mirror and photochromic, and new colorways keep the range moving.

SunDefeat turns any new arrival into your brand's product through private label, custom logo and custom packaging services. Standard MOQ is 300 pieces per style and color with a typical four-week lead time, and our OEM team can adapt a trending style to your fit or material preference. Request a quote and we respond within 24 hours, with samples on request.